Grass-roots Music Project Networking, Marketing and commercial radio airplay for the new era digital business model.
Today there are various threads associated with the music business. Currently there are many flavors of the old business model and as of 2009 the Big Four still hold all the influential power. These big four include www.sonymusic.com,emimusic.com, wmg.com and www.universalmusic.com. However, the playing field continues to level daily forcing the innovation and creation of more hard work on the parts of the independent market. From free social websites, recording demos, active community involvement in related events, free media marketing and lastly the distribution of relevant free media content.
From project, management of low-budget high impact marketing and networking any artist like Lady Gaga (www.ladygaga.com/alejandro) can make enough buzz www.google.com/buzz to build them a practical brand. The internet is now in face where the majority of major artist have to cash in on sales. Creating the best possible network of non-musicians, listening to your contacts, building relationships and smaller brands like www.capitolrecords.com, www.kochrecords.com compared differently with respect to the competitive edge of new emerging net labels www.ardentrecords.com.
Rich content along with business savvy make sure that target markets have a variety of channels to consume music sometimes free or subscriber unlimited usage services www.spotify.com and www.last.fm. Consumers can find reasonable priced if not free media online year around 24hours a day on sites like www.boborecords.com, cashmoney-records.com or itunes.com. Apples new Ipad (www.apple.com/ipad) with its bigger fonts and portability gives business owners twenty-four hour access to their target, hoping to keep them happy and satisfied in their free time.
Since radio is a big network of power players, music listeners do not realize that the commercial airplay determines which songs are the best. This influences their decision to buy what they hear constantly almost like “brain washing”. Artists need great radio promoters or good public relation to come close the radio marketing of the high paying commercial labels. They are the tastemakers for the industry listening trends (www.ehow.com). Trading any and every form favors, sex, drugs or payola it is still a power industry. The good news is with the advent of online radio stations, college radio and community stations these grass roots artist have the potential to reach a big enough market to compete in the new music industry. With low penetration and overhead cost selling, a smaller amount of media and merchandise to compete with the majors is a breeze. “I’m not trying to dampen your spirits at all, but if you’ve got your heart set on it, make sure you really get the goods on any radio promoter you do work with (www.diymusician.cdbaby.com).”
Cdbaby www.cdbaby.com points out several do it yourself tactics to be successful. First by sending out artists one sheets by email to potential fans as well as public stations, blogs and various online communities. The great thing about the web if you want to buy music people should buy what they want; it is your money right? Places like www.airplaydirect.com provide a major distribution channel to radio and program directors as well as potential fans. Since the DJ has a plug on the entire best underground artist like “TXK” (www. payplay.fm/txk4) and the new value added products they distribute, they are the direct connection to you the listener. Making sure the material is new and project has about a three-month window so the press can review it to give it that big buzz. Everything must line up for grass-roots music project networking, marketing and commercial radio airplay for the new era digital business model.
I have provided extra links for the new music revolutionary and hope you enjoyed this article. Until next time, feel free to visit our weekly sponsored showcase websites for more information www.boborecords.net, www.rapindustry.com, www.cdbabypodcast.com.
USEFUL MARKET TOOLS FOR THE GRASSROOTS ARTIST AND MUSIC CONSMER
REFRENCE NOTES:
http://www.outcrybookreview.com/MarketResearch.htm
http://www.makinitmag.com/2010/01/why-i-didnt-listen-to-your-music/
http://www.medialifemagazine.com/artman2/publish/New_media_23/The_next_online_wave_African_Americans.asp
http://www.outcrybookreview.com/MarketResearch.htm
http://www.ehow.com/how_4873278_network-business-events.html
From project, management of low-budget high impact marketing and networking any artist like Lady Gaga (www.ladygaga.com/alejandro) can make enough buzz www.google.com/buzz to build them a practical brand. The internet is now in face where the majority of major artist have to cash in on sales. Creating the best possible network of non-musicians, listening to your contacts, building relationships and smaller brands like www.capitolrecords.com, www.kochrecords.com compared differently with respect to the competitive edge of new emerging net labels www.ardentrecords.com.
Rich content along with business savvy make sure that target markets have a variety of channels to consume music sometimes free or subscriber unlimited usage services www.spotify.com and www.last.fm. Consumers can find reasonable priced if not free media online year around 24hours a day on sites like www.boborecords.com, cashmoney-records.com or itunes.com. Apples new Ipad (www.apple.com/ipad) with its bigger fonts and portability gives business owners twenty-four hour access to their target, hoping to keep them happy and satisfied in their free time.
Since radio is a big network of power players, music listeners do not realize that the commercial airplay determines which songs are the best. This influences their decision to buy what they hear constantly almost like “brain washing”. Artists need great radio promoters or good public relation to come close the radio marketing of the high paying commercial labels. They are the tastemakers for the industry listening trends (www.ehow.com). Trading any and every form favors, sex, drugs or payola it is still a power industry. The good news is with the advent of online radio stations, college radio and community stations these grass roots artist have the potential to reach a big enough market to compete in the new music industry. With low penetration and overhead cost selling, a smaller amount of media and merchandise to compete with the majors is a breeze. “I’m not trying to dampen your spirits at all, but if you’ve got your heart set on it, make sure you really get the goods on any radio promoter you do work with (www.diymusician.cdbaby.com).”
Cdbaby www.cdbaby.com points out several do it yourself tactics to be successful. First by sending out artists one sheets by email to potential fans as well as public stations, blogs and various online communities. The great thing about the web if you want to buy music people should buy what they want; it is your money right? Places like www.airplaydirect.com provide a major distribution channel to radio and program directors as well as potential fans. Since the DJ has a plug on the entire best underground artist like “TXK” (www. payplay.fm/txk4) and the new value added products they distribute, they are the direct connection to you the listener. Making sure the material is new and project has about a three-month window so the press can review it to give it that big buzz. Everything must line up for grass-roots music project networking, marketing and commercial radio airplay for the new era digital business model.
I have provided extra links for the new music revolutionary and hope you enjoyed this article. Until next time, feel free to visit our weekly sponsored showcase websites for more information www.boborecords.net, www.rapindustry.com, www.cdbabypodcast.com.
USEFUL MARKET TOOLS FOR THE GRASSROOTS ARTIST AND MUSIC CONSMER
REFRENCE NOTES:
http://www.outcrybookreview.com/MarketResearch.htm
http://www.makinitmag.com/2010/01/why-i-didnt-listen-to-your-music/
http://www.medialifemagazine.com/artman2/publish/New_media_23/The_next_online_wave_African_Americans.asp
http://www.outcrybookreview.com/MarketResearch.htm
http://www.ehow.com/how_4873278_network-business-events.html
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